List Your Home on the MLS
Now for $89
For a flat-fee, your home listing gets the exposure agents get -- syndicated to Zillow, Realtor.com, Homes.com, Redfin, and more. HomeFlex gives you the tools, tech, and support to sell your home with confidence -- all with real human agents just a message or call away.
Now serving North Carolina homeowners.
How It Works
Four simple steps from listing to closing day.
Currently available in North Carolina only.
Enter Your Address
Tell us about your property and choose your selling package.
Build Your Listing
We create a professional listing in minutes, not days.
Go Live
Your home gets listed and syndicated across major platforms.
Close with Confidence
Manage showings, review offers, and close on your terms.
Choose Your Plan
From DIY to full-service, we've got you covered.
Available to North Carolina homeowners.
HomeFlex DIY
List your home yourself with our tools and templates.
- Property listing page
- Photo upload (up to 30)
- AI listing description
- Document storage
- Access to official real estate PDF forms
- Basic analytics
HomeFlex Pro w/ MLS Assist
Everything in DIY, plus MLS exposure and hands-off paperwork.
+$450 due at closing, only if you sell
- Everything in HomeFlex DIY
- Your home listed on the MLS by our brokerage partner -- same exposure as agents offer.
- Syndicated to Zillow, Redfin, Homes.com & 100+ sites
- All required listing paperwork handled for you
- Unlimited listing changes at no additional cost
- Pricing assistant (uses market data to help you determine your price)
- Marketing materials
- Real human support (phone, chat, or email -- whichever you prefer)
- ShowingTime® app to manage showings on your listing
- List until you sell with no additional cost to renew
- Cancel anytime with no penalties
HomeFlex Pro Complete w/ MLS Assist
Everything in Pro, plus premium marketing and showings handled for you.
+$950 due at closing, only if you sell
- Everything in HomeFlex Pro w/ MLS Assist and HomeFlex DIY
- Professional photography — 30+ high-quality images that attract more buyers
- Drone photography (subject to local regulatory guidelines)
- Eye-catching yard sign to capture neighborhood drive-by traffic
- Secure lockbox so agents can show your home even when you're away
- Paid advertising to promote your listing with geo-targeting ads on sites like ESPN, USA Today, CNN, Fox News, etc.
Full-Service Listing
as little as 1.5%, saving you thousands
Prefer a hands-off, traditional experience? Let a dedicated HomeFlex partner broker/agent handle everything from start to finish — professional photography, marketing, showings, negotiations, paperwork, and closing — so you don't lift a finger. You still save thousands versus a traditional 6% commission, paying as little as 1.5%.
MLS Listing Brokerage Disclosure
HomeFlex is a real estate technology platform and is not a real estate brokerage. For customers purchasing a Flat-Fee MLS Listing plan for properties located in North Carolina, MLS listing services will be provided through our licensed brokerage partner, Oak & Elm Realty Group LLC, a North Carolina licensed real estate brokerage.
HomeFlex is free to any user. However, if you list on the MLS using one of our HomeFlex Flat-Fee MLS listing plans, your payment is made to Oak & Elm Realty Group LLC for the limited listing services they will provide. All payments for MLS listing services are made to Oak & Elm Realty Group LLC, not to HomeFlex.
By purchasing a Flat-Fee MLS Listing plan, you acknowledge that your property will be listed in the applicable Multiple Listing Service (MLS) by Oak & Elm Realty Group LLC pursuant to a separate listing agreement and in accordance with all applicable North Carolina Real Estate Commission rules, MLS regulations, and state and federal laws. HomeFlex facilitates the technology platform and customer experience, while all brokerage services related to the MLS listing are provided by Oak & Elm Realty Group LLC.
The scope of brokerage services provided will depend on the specific HomeFlex plan selected and the terms of the listing agreement executed with Oak & Elm Realty Group LLC. Additional brokerage services beyond those included in your selected plan may be available for an additional fee.
HomeFlex and Oak & Elm Realty Group LLC are separate business entities. HomeFlex does not provide real estate brokerage, legal, tax, or financial advice.
Why Sellers Trust HomeFlex
Built by real estate professionals, powered by modern technology.
Licensed Brokerage Partner
Every listing is backed by our partner licensed brokerage team.
Market Data
AI-powered pricing and market analytics help you prepare for your listing.
Agent Network
Access to thousands of buyer agents across the market.